Hot- Maleficent I cant be held responsible for what my face does when you talk shirt
While the fitness industry was caught up in the luxe brick-and-mortar boutique fitness boom of the early to mid-aughts — creating endorphin cults around SoulCycle, Flywheel, and Barry’s Boot Camp — Peloton was pedal strokes ahead. The company built a $2,000 indoor cycling machine — referred to by one blogger as “the fucking Acura of spinning bikes” — and launched a high-tech, at-home workout revolution. People in a given class can follow each other, share virtual high-fives, and even video chat while riding together in real time. By new industry estimates, Peloton now has more riders nationwide than SoulCycle — data the latter company disputes.
Maleficent I cant be held responsible for what my face does when you talk shirt
The company has raised close to $1 billion in financing, in part from tech growth equity firm TCV — the same company that counts Facebook, Netflix, and AirBnB among its clients — and is considered a financial “unicorn” that’s worth an estimated $4 billion, sparking murmurs of an upcoming IPO.
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